Hi88 is committed to protecting every member's privacy. This document transparently explains how we collect, use, store, and protect your personal data — as well as the rights you hold as a hi88 member in Malaysia.
Privacy is not merely a legal obligation for hi88 — it is part of the trust that members place in us every day.
Hi88 takes our responsibility to protect every member's privacy seriously. This Privacy Policy transparently explains how we collect, use, share, and safeguard your personal data when you use the hi88 platform. By registering or continuing to use the hi88 platform, you agree to the terms of this Privacy Policy.
Hi88 collects your personal data through various channels when you interact with our platform. Below are the categories of data we collect and the sources from which they are gathered:
| Data Category | Example Information | How It Is Collected |
|---|---|---|
| Identity Data | Full name, MyKad number, date of birth, gender | Registration forms, KYC process |
| Contact Data | Phone number, email address, full mailing address | Account registration, profile updates |
| Financial Data | E-wallet account numbers (TNG, GrabPay), bank name, transaction records | Deposit & withdrawal process |
| Usage Data | Gaming history, betting records, login activity, platform usage | Automatically during platform use |
| Technical Data | IP address, device type, web browser, operating system | Automatically via cookies & server logs |
| Communication Data | Live chat conversation records, emails to customer support | When you contact us |
Important Note: hi88 does not collect special categories of sensitive data — such as health information, religious beliefs, political views, or biometric data — without your explicit consent, unless required by applicable Malaysian law.
We only collect data that is genuinely necessary for the stated purposes. Where information is optional rather than mandatory, it will be labelled as "optional" on the relevant form.
Hi88 uses the personal data collected for the following purposes, on valid legal grounds under Malaysia's Personal Data Protection Act 2010 (PDPA):
Legal Basis: Every use of data is based on at least one of the following grounds: (i) performance of a contract with you as a hi88 member, (ii) compliance with a legal obligation, (iii) hi88's legitimate interests that do not override your rights, or (iv) consent that you have explicitly provided.
Hi88 does not sell, rent, or disclose members' personal data to third parties for their own marketing purposes. We only share data in the following limited situations:
In all of the above cases, hi88 ensures that only data that is strictly necessary is shared, and all recipients are bound by confidentiality and data protection obligations equivalent to hi88's own standards.
Hi88 implements comprehensive technical and organisational security measures to protect members' personal data from unauthorised access, loss, alteration, or inadvertent disclosure:
Shared Responsibility: While hi88 takes all reasonable steps to protect your data, account security is also your responsibility. Please use a strong, unique password, never share your login credentials with anyone, and enable 2FA for maximum protection. Contact the hi88 support team immediately if you suspect any suspicious activity on your account.
Under Malaysia's Personal Data Protection Act 2010 (PDPA), you have the following rights regarding your personal data held by hi88. You may exercise any of these rights by contacting the hi88 support team.
As a hi88 member, you have full control over your personal data. The following rights are available to you at any time.
You have the right to request a copy of the personal data we hold about you. hi88 will provide this copy within 21 days of receiving a valid request.
If any personal data we hold about you is inaccurate or out of date, you have the right to request a correction. Basic profile updates can be made directly in your account settings.
You may request the deletion of your personal data under certain circumstances, such as when the data is no longer required for its original purpose. Such requests are subject to applicable legal data retention obligations.
You may object to the processing of your personal data for direct marketing purposes at any time. You may also object to processing based on legitimate interests under certain circumstances.
You have the right to receive your personal data in a machine-readable format (such as CSV or JSON) for the purpose of transferring it to another platform, where this is technically practicable.
In certain circumstances — such as when the accuracy of data is disputed or during a complaint investigation — you may request that hi88 restrict the processing of your data until the matter is resolved.
To exercise any of the above rights, contact the hi88 support team via the in-platform 24/7 live chat or by emailing support@hi88-play.com. State the right you wish to exercise and provide sufficient information for us to verify your identity. hi88 will respond within 21 days of receiving a complete request. No fees are charged for reasonable requests.
Hi88 uses cookies and similar tracking technologies to enhance your experience on the platform. The following are the types of cookies we use:
Cookie Controls: You can control and manage cookie settings through your web browser. Please note, however, that disabling certain cookies may affect the functionality of the hi88 platform. For more information on managing cookies in your browser, refer to your browser's documentation.
Hi88 does not use third-party cookies for programmatic advertising or cross-site tracking. Our cookies are used exclusively within the hi88 platform itself.
Hi88 retains members' personal data only for as long as necessary for the purposes stated in this Privacy Policy, or as required by applicable Malaysian law. The following are our data retention guidelines:
When data is no longer needed and there is no legal obligation to retain it, hi88 will securely delete or anonymise it using appropriate methods.
Hi88 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our practices, new legal requirements, or service improvements. The latest version will always be available on this page with a clearly indicated "last updated" date.
For significant amendments — such as changes to how we use your data, new categories of data being collected, or changes to your rights — hi88 will endeavour to provide advance notice of at least 14 days before the amendment takes effect, via email to your registered address or through an in-account notification.
Ongoing Consent: Your continued use of the hi88 platform after any amendments to the Privacy Policy take effect will be considered your acceptance of the revised policy. If you do not agree with any changes, you may choose to close your hi88 account and request data deletion in accordance with the procedure outlined in Section 5.
If you have any questions, concerns, or complaints regarding hi88's Privacy Policy or the way we handle your personal data, please contact us through the following channels:
Hi88 takes every privacy-related complaint seriously. If you are not satisfied with how we have handled your complaint, you have the right to refer the matter to the Department of Personal Data Protection (JPDP) Malaysia, the regulatory body responsible under the Personal Data Protection Act 2010.
If you've ever wondered what actually happens to the information you provide when signing up on any online platform, that's a completely fair and reasonable question to ask. At hi88, we believe members deserve to know clearly and honestly how their data is used — not in complex legal language, but in plain, straightforward terms.
The trust that hi88 members place in us goes beyond trusting that our games are fair or our payouts are fast — it extends to trusting that their personal information, financial details, and activity history are kept secure and never misused. This is a responsibility we take extremely seriously, and Privacy Policy this is a document that reflects our genuine commitment — not just another set of terms to tick and sign.
Malaysia has comprehensive data protection legislation in the form of the Personal Data Protection Act 2010 (PDPA). This law sets out clear principles governing how companies must collect, use, and protect users' personal data. hi88 we do not merely comply with PDPA — we treat it as the bare minimum and actively strive to go beyond those requirements wherever possible. For example, we use 256-bit SSL encryption, which is far stronger than what is legally required, and we provide easy-to-access data control tools for every member directly within their account.
One of the most important aspects of hi88 Privacy Policy is our commitment to never selling member data. This sets us apart from many digital platforms today — some of which operate on business models that rely on monetising user data for advertisers or third parties. hi88 does not operate on this model. Our business is to provide a quality entertainment platform, and your data is not part of our revenue model. When we collect data about how you use the platform, it is solely to improve your experience — not to sell it to others.
In Malaysia, where e-wallets like Touch 'n Go eWallet and GrabPay have become part of everyday life, the security of financial information is critically important. When you make a deposit at hi88 using Touch 'n Go eWallet, GrabPay, Boost, ShopeePay, DuitNow, or FPX via Maybank2u or CIMB Clicks, the transaction is processed through secure, encrypted payment channels. hi88 we do not store your e-wallet account numbers or full banking details — we only retain the information necessary to identify your payment method for withdrawal purposes.
We also wish to emphasise that the identity verification (KYC) process we conduct is an industry-standard requirement designed to protect all parties — including our own members. The KYC process ensures that no one else can use your identity to open an account or withdraw funds from your account. hi88 yours. Documents you provide during KYC are stored securely, encrypted, and accessed only by authorised staff for verification purposes.
Ultimately, privacy is an ongoing journey, not a one-time destination. Cybersecurity threats continue to evolve, laws change, and industry best practices are constantly being refined. hi88 committed to continually updating our privacy policies and practices to ensure the best possible protection for every member. If you have any questions about how we handle your data, or if you wish to exercise any of your rights under the PDPA, the hi88 support team is always ready to assist you.
Answers to the questions hi88 members ask most frequently about the protection of their personal data.
This Privacy Policy should be read together with Terms & Conditions hi88 which sets out the full terms of platform use, and the Responsible Gaming which outlines the protection features available to help you play safely and responsibly. Together, these three documents form the comprehensive protection framework that hi88 provides for every member.
Hi88 believes online entertainment should remain a fun and controlled activity. We provide a range of tools — including deposit limits, betting limits, time-outs, and self-exclusion — to help members play responsibly. This platform is for users aged 18 and above only. Never bet with money you cannot afford to lose. Full details are available on the Responsible Gaming.